Entrepreneur Sara Blakely has a fascinating story to tell about her journey to success. Armed with a pair of pantyhose, some scissors and a bright idea, Blakely founded the popular ‘shapewear’ brand Spanx, adored for its ability to make women (and more recently, men) look slimmer and trimmer.
Advertising alone won’t solve all of your business challenges.
The conversation about your brand shouldn’t only be about fonts, colours, images, layouts and ad campaigns. It should also be about corporate culture, customer experiences, strategy, business opportunities and growth. Don’t get us wrong. At Blueprint Creative, we love developing impactful, creative ad campaigns for our clients. In fact, some of our clients’ biggest brand wins have been a result of campaigns we developed.
It’s just that we understand, just as you do, that an advertising campaign is only one piece of the brand puzzle. Our aim is to help our clients build their brands and grow their business, and we believe that the best way for us to do this is to focus on our five “Impact Points” of brand strategy, design, communications, employee brand engagement and customer experience. Intrigued? We hope so. Click here to learn more about us.
Who We Are
We are a Barbados-based team of brand enthusiasts serving clients in corporate and creative industries across Barbados and the Caribbean. We provide brand strategy, communications, design, employee brand engagement and customer experience solutions all under one roof. We operate in an advertising-focussed industry, but understand that advertising is only one piece of the brand puzzle. We’re hardworking, easy to work with and passionate about delivering quality work.
We are a team of brand strategists, designers, problem solvers, idea generators, entrepreneurs, musicians, and copywriters dedicated to helping our clients build their brands and grow their business in the Caribbean. Our team members include design and business professionals who have studied, trained and gained experience in the business environments of Barbados, The Bahamas, Canada, Jamaica, Trinidad & Tobago, the UK and the USA.
Our name drives our approach to our work. We believe that every brand project should have a well thought-out strategy (The “Blueprint”) designed to help the business to grow. The inspiration, imagination and inventiveness (The “Creative”) that we pour into each project brings the strategy to life. Using this approach of “strategy + inventiveness” (Blueprint + Creative), we’ve helped our clients build stronger brands and stronger businesses. You’ll be hard pressed to find another company that will be as passionate as we are about growing your brand and growing your business.
Can hard work and fun coexist in the same room? We certainly think so! We’ve worked on some pretty heavy projects and managed to have fun doing it. We balance tight deadlines and a competitive industry with open communication, corny puns and mini-birthday celebrations for team members (hooray for ice-cream). We’d like to think we’ve got a pretty amazing culture. But don’t just take our word for it. In 2012, we were presented with a Barbados Best Employers Award, a biennial award which recognises organisations with exemplary cultures, working environments and human resources practices.
our impact points
“In strategy it is important to see distant things as if they were close and to take a distanced view of close things”. (Miyamoto Musashi. 1584-1645, legendary Japanese swordsman). We help our clients take close and distanced views of their brand strategies
Your Brand Voice, audience, distribution channels and desired engagement are all important factors in engaging customers, prospects and employees. We help our clients develop impactful press releases, marketing copy, speeches and content marketing initiatives.
Impactful design can help build a strong, recognisable brand. We develop corporate identities, brochures, signage, banners, information kits, corporate documents, packaging, campaigns and other brand deliverables that help our clients entice their ideal customers.
EMPLOYEE BRAND ENGAGEMENT
EMPLOYEE BRAND ENGAGEMENT
“Culture eats strategy for breakfast.” (Peter Drucker) Even the most insightful strategy can be derailed if employees are not fully engaged and if employees are not committed to your business goals. We work with companies to improve employee brand engagement.
Your customers will tell family members, friends and colleagues, and yes, even total strangers, about their experience with your brand. We can help your business to craft the powerful customer experiences you want your customers to share.
Become A Client
If you are a CEO, Marketing Manager, HR Manager, entrepreneur or business owner, and you’ve been browsing the websites of Caribbean advertising agencies, branding agencies and design firms, it’s likely that you have a business challenge on your hands. Maybe you need to develop a stronger brand position that helps to improve your profitability. Perhaps you need to refine the impact of your marketing and communication efforts. Or maybe you need to improve your corporate culture so you can have a more engaged team and a more memorable customer experience.
“It is refreshing to work with a team that understands the principles of good design and the principles of good business. I appreciate that Blueprint Creative is focused on producing creative work that has a positive impact on our bottom line. They understand the importance of tracking campaign efficiency, developing actionable metrics, focusing on our revenue streams and other important elements of building a profitable business. Blueprint Creative is the Agency you go to when you want results.”
Glyne Harrison, CEO, First Citizens Bank (Barbados) Ltd.
“Blueprint Creative brings a level of organisation to any project they work on which ensures that clients remain stress free. In addition they are filled with ingenious and artistic ideas which usually translates into brilliant work! Overall they provide a seamless and superb service and it has certainly been a joy partnering with them over these past two years.”
Davina Layne, Former Membership Relations & Environmental Officer Barbados Hotel & Tourism Association
“Best design team in Barbados. [I] would recommend Blueprint to anyone!“
Shernelle Blackman, Account Executive, Bornewell Marketing Ltd. (Turks & Caicos Islands)
“The production of the Bank’s Annual Report is quite demanding based on the quality standards required, the stylistic features of the document and tight statutory deadlines which make up this project. Blueprint Creative Inc. displayed a high level of professionalism at all times. They produced design work that was of a high standard and brilliantly captured the theme of the Annual Report. The principals of the company are competent, knowledgeable, pleasant, helpful and reliable, with the ability to function well when under pressure. Based on my experience working with Blueprint Inc., I highly recommend the company to any prospective clients with confidence that their expectations will be satisfied.”
Neville W. Pollard, Senior Administrative Officer Central Bank of Barbados
“Blueprint Creative’s design and layout of our 2010 - 2011 Annual Report caught the attention of many of our Council members, museum members and corporate partners. As a result, we received numerous comments on the outstanding creativity and high quality of our publication, and it was noted that this reflected quite favourably on our institution. Blueprint’s design of our 2006 - 2008 Annual Report also garnered several congratulatory comments on its attractive design and they seem to be outdoing themselves each time around.”
Christine Franklyn, Marketing Officer Barbados Museum & Historical Society
“Blueprint Creative has been instrumental in providing expert support for our PR initiatives in Barbados, Jamaica and The Bahamas. Their ‘one-step-ahead’ approach to problem-solving is exactly what our brand needs as a global logistics company. Blueprint Creative delivers!”
Carolina Durán, Marketing & Communications Manager, Caribbean DHL Express CCA
From the Blog
Florida oranges. Idaho potatoes. Key lime pie. Kobe beef. Champagne. Maine Lobster. These are all examples of foods whose popularity with consumers is partially due to the geographic location in which those foods were grown or harvested. But are these products any “better” (whatever that means) than similar products from other locations?
Blueprint Creative has partnered with Antilles Economics to co-author a two-part study about Employer Branding in Barbados.
On the surface, having your Human Resources Department work closely with your branding agency may seem like an unorthodox move. After all, in most cases, branding agencies (and their close cousins, advertising agencies) focus on external communications, while HR departments tend to focus on internal issues that have an impact on employees.
Yep! It’s high time for employers to allow true freedom of expression in the workplace and encourage the use of “The F-word” throughout the organisation. You know what word we’re talking about, don’t you?
Great branding is mostly about finding solutions to business challenges. At least, that’s how some of the world’s best branding agencies approach their work.