Bhranding
Blueprint Creative developed “The Bhranding Equation” (Branding + HR = “Bhranding”) to help companies break down the silos between their branding and HR teams and replace those silos with powerful organizational synergies.
Modern companies understand that brands are built from the inside – not the outside! And, if brands are built from the inside, your HR department should be considered to be a part of your branding team. The best way for your organization to build a strong, customer-facing brand is to have your marketing and HR teams work closely together to first develop a highly engaged internal culture as part of your organization’s
Our “Bhranding” services include:
- Articulation and documentation of “Brand DNA” (vision, purpose and core values)
- Team member onboarding (and re-onboarding) programs
- Employee experience management (XM) programs
- Brand training and re-training programs
- Brand engagement workshops
- Enhancement of internal communications programs
- Development of team member feedback channels
- Core values reinforcement programs
- Employer branding programs
- Cultural change management