Companies that are not deliberate about the words they use to describe their brands or are not deliberate about the words they choose when communicating with their audiences run the risk of alienating the very individuals whom they are trying to build relationships with.

That’s why, at Blueprint Creative, we place a strong emphasis on the communications aspect of our clients’ brand-building activities.

Our communications services include:

  • Clarification of key brand messages
  • Development of benefit statements & brand descriptors
  • Articulation of brand personality & brand voice
  • Development of brand vocabulary & brand copy
  • Public relations
  • Reputation management
  • Press releases
  • Content marketing strategies
  • Social media profiles
  • Speech writing
  • Media relations
  • Email marketing
  • Recruitment marketing
  • Brand story development
  • Development of copy for corporate websites
  • Development of taglines and slogans