We believe that Caribbean businesses can deliver world-class products and services, and build company cultures where team members are inspired to help their organizations meet their goals. That’s why we get up and come to work every morning – to help inspired CEOs, marketing teams, HR departments and customer experience professionals build stronger brands and stronger businesses.
Why we do what we do
Why choose Blueprint Creative?
What makes us different is our holistic approach to branding. We take a ‘beauty + brains’ approach to helping you build stronger brands and stronger businesses. We understand that branding isn’t just about marketing or advertising campaigns – it’s also about developing a solid strategy, differentiating your brand, out-maneuvering the competition, and understanding the principles of business. Ultimately, it’s about the growth of your business. We can help you build a stronger brand so you can build a stronger business.
Why your brand matters
Your brand is simply what your customers and employees (and the general public for that matter) think and feel about your company, its products and its services. Your brand matters because the way that people think and feel about you can have an impact on whether they decide to do business with you and, in the long run, can have an impact on your company’s competitiveness.
Who we are
Blueprint Creative is one of the Caribbean’s leading branding agencies. We are a team of brand strategists, designers, problem solvers, idea generators, entrepreneurs, musicians, project managers and copywriters dedicated to helping our clients build stronger brands and stronger businesses.
Our team members include professionals who have studied, trained and gained experience in the business environments of Barbados, The Bahamas, Canada, Jamaica, Trinidad & Tobago, the UK and the USA.
Awards
We’ve won several ADDY Awards for our design work, including
a prestigious “Best in Print” award. We’ve also been presented with three
Barbados’ Best Employers Awards for our company culture and HR practices.
Our Culture
Can hard work and fun coexist in the same room? We certainly think so!
We’ve worked on some pretty heavy projects and managed to have fun
doing it. We take fun so seriously that we’ve baked it into our culture.
220
Cakes consumed
185
Parties thrown
184
Games played
29809
Corny puns made
Our Approach
Our name drives our approach to our work. We believe that every brand project should have a well thought-out strategy (The ‘Blueprint’) designed to help the business to grow. The inspiration, imagination and inventiveness (The ‘Creative’) that we pour into each project brings the strategy to life. Using this approach of ‘beauty + brains’, we’ve helped our clients build stronger brands and stronger businesses. You’ll be hard pressed to find another company that will be as passionate as we are about growing your brand and growing your business.
Our Five Impact Points
Before commercial pilots can take off from the runway, they must file a flight plan – a written account that contains critical information about their vessel’s journey. At Blueprint Creative, we believe that every business should have a ‘brand flight plan’ – a customized plan of action that helps the organization to stay on track along its brand journey.
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The reality is that even if you’ve developed the best brand strategy for your business, the leadership of your organization simply can’t ‘go it alone’. You need the support, ideas and hard work of each one of your team members to achieve your objectives. That’s where employee brand engagement comes in.
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When it comes to branding, words definitely matter. The right words can help your company build emotional connections with customers and team members, shape their thinking about your brand, drive sales and entice your industry’s top talent to want to work with you to help your company achieve its goals.
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The visuals you use to represent your business can have a profound impact on your organization’s competitiveness. Eye-catching marketing pieces, advertising campaigns and product packaging can help capture the attention of consumers and influence them to purchase your products and services.
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Even the most clever advertising campaign can be derailed by poor customer service. That’s why, in addition to paying attention to customer-facing campaigns, companies need to focus on internal initiatives that can constantly improve their service levels.
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Who we work with
We work with CEOs, marketing teams, HR departments and customer experience professionals to help them build stronger brands and stronger businesses. We have worked on brand-related projects in several Caribbean territories.
Our clients operate in a range of industries, including: energy, finance, insurance, health, agriculture, medical, marine, offshore, retail, tourism, food & beverage, charity and non-profit sectors. We’ve also worked with companies of various shapes and sizes – from start-ups at the beginning of their entrepreneurial journeys to enterprises with truly regional footprints.
We've worked on brand-related projects in
What our clients really think about us
Our Blog
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The lines between branding and HR are blurring. Rapidly. While many conventional organizations still treat…
Join our team
We’re always on the lookout for hardworking, creative, problem-solving individuals who can thrive in a fast-paced, team environment. For more information on our culture and possible career opportunities, check out our ‘Careers tab’.
Go To Careers
Let's talk
We’d love to hear from you. Tell us about your vision for your company, the challenges you’d like us to help you solve, and any upcoming projects you may be considering. Drop us a line or give us a call. We’re just an email or a phone call away.
CALL US: 246 436 1522 / 246 427 1469
VISIT US: 1st Floor Arnold Christie Complex, Lower Estate, St. Michael, Barbados
