We believe that Caribbean businesses can deliver world-class products and services, and build company cultures where team members are inspired to help their organizations meet their goals. That’s why we get up and come to work every morning – to help inspired CEOs, marketing teams, HR departments and customer experience professionals build stronger brands and stronger businesses.
We've got your back.
Imagine what you could achieve by working with an agency that is as
committed to growing your business as you are.
We are a strategic
We work with CEOs, marketing teams, HR departments and
customer experience professionals to help them build stronger
brands and stronger businesses.
We get it.
We understand that advertising alone can't possibly solve all of your branding challenges.
That's why we specialize in brand strategy, employee brand engagement,
communications, design and customer experience.
Why we do what we do
Why choose Blueprint Creative?
What makes us different is our holistic approach to branding. We take a ‘beauty + brains’ approach to helping you build stronger brands and stronger businesses. We understand that branding isn’t just about marketing or advertising campaigns – it’s also about developing a solid strategy, differentiating your brand, out-maneuvering the competition, and understanding the principles of business. Ultimately, it’s about the growth of your business. We can help you build a stronger brand so you can build a stronger business.
Why your brand matters
Your brand is simply what your customers and employees (and the general public for that matter) think and feel about your company, its products and its services. Your brand matters because the way that people think and feel about you can have an impact on whether they decide to do business with you and, in the long run, can have an impact on your company’s competitiveness.
Who we are
Blueprint Creative is one of the Caribbean’s leading branding agencies. We are a team of brand strategists, designers, problem solvers, idea generators, entrepreneurs, musicians, project managers and copywriters dedicated to helping our clients build stronger brands and stronger businesses.
Our team members include professionals who have studied, trained and gained experience in the business environments of Barbados, The Bahamas, Canada, Jamaica, Trinidad & Tobago, the UK and the USA.
We’ve won several ADDY Awards for our design work, including
a prestigious “Best in Print” award. We’ve also been presented with three
Barbados’ Best Employers Awards for our company culture and HR practices.
Can hard work and fun coexist in the same room? We certainly think so!
We’ve worked on some pretty heavy projects and managed to have fun
doing it. We take fun so seriously that we’ve baked it into our culture.
Our name drives our approach to our work. We believe that every brand project should have a well thought-out strategy (The ‘Blueprint’) designed to help the business to grow. The inspiration, imagination and inventiveness (The ‘Creative’) that we pour into each project brings the strategy to life. Using this approach of ‘beauty + brains’, we’ve helped our clients build stronger brands and stronger businesses. You’ll be hard pressed to find another company that will be as passionate as we are about growing your brand and growing your business.
Our Five Impact Points
Before commercial pilots can take off from the runway, they must file a flight plan – a written account that contains critical information about their vessel’s journey. At Blueprint Creative, we believe that every business should have a ‘brand flight plan’ – a customized plan of action that helps the organization to stay on track along its brand journey.
The reality is that even if you’ve developed the best brand strategy for your business, the leadership of your organization simply can’t ‘go it alone’. You need the support, ideas and hard work of each one of your team members to achieve your objectives. That’s where employee brand engagement comes in.
When it comes to branding, words definitely matter. The right words can help your company build emotional connections with customers and team members, shape their thinking about your brand, drive sales and entice your industry’s top talent to want to work with you to help your company achieve its goals.
The visuals you use to represent your business can have a profound impact on your organization’s competitiveness. Eye-catching marketing pieces, advertising campaigns and product packaging can help capture the attention of consumers and influence them to purchase your products and services.
Even the most clever advertising campaign can be derailed by poor customer service. That’s why, in addition to paying attention to customer-facing campaigns, companies need to focus on internal initiatives that can constantly improve their service levels.
Who we work with
We work with CEOs, marketing teams, HR departments and customer experience professionals to help them build stronger brands and stronger businesses. We have worked on brand-related projects in several Caribbean territories.
Our clients operate in a range of industries, including: energy, finance, insurance, health, agriculture, medical, marine, offshore, retail, tourism, food & beverage, charity and non-profit sectors. We’ve also worked with companies of various shapes and sizes – from start-ups at the beginning of their entrepreneurial journeys to enterprises with truly regional footprints.
We've worked on brand-related projects in
What our clients really think about us
I'm impressed with the entire brand audit and brand road map process. Flowing from the brand audit question and answer session, the brand road map is thorough, detailed and logical. It has given me insights and a certain clarity that I haven't had prior to now. Best of all, it is a far cry from the traditional advertising plan with its focus on building a strong internal culture which underpins building a successful brand and providing superior customer experiences.Shawn Gibbons
A good leader surrounds herself with excellent resource persons. Blueprint Creative surpassed my expectations of the personal value that could be derived from our engagement. As a result of doing a Brand Audit we were left with a clear idea of the processes, systems and resources that need to be put in place to reposition our brand. The team went a step further, as this was all new to us as public health professionals and carefully walked us through a prioritization exercise. We are now on to a structured process of rebuilding our brand from the bottom up. It is not just the knowledge imparted by Blueprint but it is the personal touch, specifically the support and commitment to our organization that makes me say without reservation that Blueprint Creative is one of the best in their eld and an absolute pleasure to partner with!Juliette Bynoe-Sutherland
Executive Director, BFPA
During our brand audit process, Blueprint Creative Inc. clearly grasped our vision and what we should be doing in order to successfully obtain our goals. Their knowledgeable team gently prodded and guided us making it easy to develop a comprehensive roadmap for our project. This roadmap clearly articulated what we had described for our future with transparent strategies to obtaining our goals. The recommendations made in the roadmap were useful and relevant to creating our new customer focused culture and vocabulary through our strong engaged team. It adequately addressed any concerns and the team effectively presented it to our President and CEO easily winning his buy-in.Tracey Knight-Lloyd
Vice President, Customer Experience,Sagicor General Insurance Inc.
When I started my company, I decided to approach Blueprint to design a logo and a promotional flyer for me. Not only did Blueprint design a fantastic logo and flyer but they first ensured that I took the time to think about how I wanted to position my company with their Brand Roadmap process; a process that ensures brand consistency not just in the look of the company but in the very DNA of the company's infrastructure. I am not only pleased with the quality of the work the Blueprint team produced but I am extremely grateful for their partnership in creating a brand concept for my business, a partnership which has already allowed me to participate in an industry trade show in NY.Kendi Brewster
Managing Director,KI Property Services
Join our team
We’re always on the lookout for hardworking, creative, problem-solving individuals who can thrive in a fast-paced, team environment. For more information on our culture and possible career opportunities, check out our ‘Careers tab’.
We’d love to hear from you. Tell us about your vision for your company, the challenges you’d like us to help you solve, and any upcoming projects you may be considering. Drop us a line or give us a call. We’re just an email or a phone call away.