Nearly half of Barbadian workers don’t want to be working for their current employer 12 months from now.
This startling insight was revealed in a recently published report entitled The Employee View of the Employer Brand. The report, compiled byBlueprint Creative and Antilles Economics, an insights consulting firm, contains several insights gathered when the two companies undertook a joint research project designed to uncover the views of Barbadian employees on a range of brand-related topics, including organizational culture, salary & benefits, training opportunities and internal communications.
When asked “Would you like to be still working for your current employer 12 months from now?”, 43.9% of the survey’s respondents said “no”. One potential reason for this apparent willingness to trade jobs is that many individuals who participated in the study viewed their work as a job rather than as a career.
When asked “Do you consider your work to be a career or just a job?” more than half (51.9%) of the survey’s respondents said that they considered their work to be “just a job”. This response suggests that many Barbadians are not satisfied with their current place of employment, or at the very least, are open to a career change in the short- to medium-term.
For employers seeking to understand the dynamics of what makes Barbadian employees tick, the survey provides insights into what employment considerations would entice individuals to leave their jobs for greener career pastures. Three major considerations uncovered by the survey were career advancement, training opportunities and company culture.
When asked whether they would leave their current job for the same salary if their new employer had better opportunities for career advancement, 86.8% responded “Yes”. When asked whether they would leave their current job for the same salary if their new employer had better training opportunities, 73.6% responded in the affirmative. And two out of three persons (66.9%) who participated in the survey indicated that they would leave their current job for the same salary if they had the opportunity to work in an organisation with a better culture.
These three factors (career advancement, training opportunities and company culture) were so important that some respondents indicated that they would be willing to leave their current jobs to access these benefits even if they would be earning less at their new employer. 53.1% would switch jobs for a lower salary if they could access better opportunities for career advancement, while 40.2 % would be willing to accept a lower salary if they could access better training opportunities. A third of the respondents (32.9%) indicated that they would leave their current job for a lowersalary if they had the opportunity to work in an organisation with a better culture.
Commenting on the results of the survey, Renee Newsam, Agency Account Director at Blueprint Creative observed that the high level of survey respondents who were seeking new career opportunities may be a cause for concern for organizations seeking to retain their employees.
However, she said that it may be good news for companies that focus heavily on maintaining engaged company cultures and those that provide their employees with opportunities for growth and development. She advised companies seeking to woo top talent away from their competitors to focus heavily on developing a strong ‘employer brand’ and on positioning themselves strongly as an employer of choice in their respective industries.
“Considering that nearly half of the survey’s respondents indicated that they don’twant to be working for their current employer 12 months from now,” said Newsam, “this is a huge opportunity for progressive companies to attract their industries’ best and brightest.
Newsam acknowledged that millennials have developed a reputation for being less interested in finding a job and sticking with it for the next 20 years and being more interested in exploring new opportunities and developing their skillsets – even if it means job hopping more frequently than previous generations did. She noted that companies seeking to entice these individuals will need to focus their energies on developing strategies to build stronger employer brand that entice these individuals. She advised these companies to leverage their websites to showcase their company cultures and give prospective employees a good idea of the training and career advancement opportunities available at their organizations.
Blueprint Creative is considered to be one of Barbados’ best places to work. We have won two Barbados’ Best Employers awards for our company culture and our HR practices.