Google, the technology behemoth responsible for innovative products such as Gmail, Google Glass and driverless cars, rewards its employees not just for their successes, but also for their failures.
Barbadian companies with poor working environments may be paying a “culture tax” that has the potential to significantly increase their organisation’s operational expenses. The “tax” is pretty unique when compared to other taxes, because it isn’t imposed by the government, but by the very workers which companies with poor cultures are seeking to entice.
While receiving a fair salary is high on the list of priorities for Barbadian job seekers, money alone can’t buy employees’ happiness, loyalty or commitment. This appears to be the view of many Barbadians who participated in a recent survey that was carried out to uncover the views of employees on a range of brand-related topics, including organizational culture, employer branding, job hunting and internal communications.
Barbadian companies with poor company cultures may face a “brain drain” if their employees are wooed by competitors with better work environments. This is one of the major insights uncovered in a recently released report entitled “The Employee View of the Employer Brand”.
Entrepreneur Sara Blakely has a fascinating story to tell about her journey to success. Armed with a pair of pantyhose, some scissors and a bright idea, Blakely founded the popular ‘shapewear’ brand Spanx, adored for its ability to make women (and more recently, men) look slimmer and trimmer.
Great branding is mostly about finding solutions to business challenges. At least, that’s how some of the world’s best branding agencies approach their work.
If you’re going to run a highly engaged, high-performance organisation, it is important that your entire team is on the same page about your vision, your corporate objectives and your strategy for achieving your goals.
There are many, many different definitions of the word “brand”. The American Marketing Association defines a brand as a “name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers”. However, many other branding professionals have a different take on what a brand is. Some say that a brand is the emotional connection that a customer has with your products and services. Others say that your brand is your unique story and the history of your company.
“Your brand is what people say about you when you’re not in the room.” Jeff Bezos (Amazon.com). That’s right. Your brand isn’t what your marketing department says it is. It’s not even what your CEO says it is. And it isn’t what your advertising agency says it is. According to Jeff Bezos, founder of e-commerce giant Amazon.com, your brand is what other people say it is.