Why we invest in fun at Blueprint Creative

One day, a few years back, one of our Account Executives brought an apple to work to eat as part of a healthy lunch. When she took it up to take a bite, it slid apart and revealed an unexpected surprise – her apple was filled with gummy worms candy (yes, gummy worms).

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Why we need to demystify the word “brand”

There are many, many different definitions of the word “brand”.  The American Marketing Association defines a brand as a “name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers”. However, many other branding professionals have a different take on what a brand is. Some say that a brand is the emotional connection that a customer has with your products and services. Others say that your brand is your unique story and the history of your company.

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Five Ways Your Company Culture Could Be Eating Away At Your Profits

If you’re a business leader trying to grow your business, it’s highly likely that you’re always on the hunt for ways to make your business more profitable. In fact, you and your team have probably already identified a list of “usual suspects” that may be eating away at your profit margins.

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5 ways to know what people are saying about your brand when you’re not in the room

“Your brand is what people say about you when you’re not in the room.” Jeff Bezos (Amazon.com). That’s right. Your brand isn’t what your marketing department says it is. It’s not even what your CEO says it is. And it isn’t what your advertising agency says it is. According to Jeff Bezos, founder of e-commerce giant Amazon.com, your brand is what other people say it is.

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Three Brand Challenges That Advertising Simply Can’t Solve

Paid advertising can be a great way to raise the visibility of your brand. Up until very recently, the ‘privilege’ of being able to advertise was restricted to companies with budgets that were large enough to pay for the production costs of TV, print or radio advertising campaigns, and for the insertion costs for each respective distribution channel. 

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Your employees are your brand. Wait, what?!

 

Yep. Your employees are your brand. Well, sorta. If you’ve never heard this definition (that your employees are your brand), don’t panic. The reality is, of course, that there is no ‘one size fits all’ definition of the word ‘brand’. This particular definition is just one of many useful ways to describe a brand.

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