Yep. Your employees are your brand. Well, sorta. If you’ve never heard this definition (that your employees are your brand), don’t panic. The reality is, of course, that there is no ‘one size fits all’ definition of the word ‘brand’. This particular definition is just one of many useful ways to describe a brand.
True story. A few years ago, ABC Electronics Inc., a leading electronics retailer (the company’s name and industry have been changed for the purpose of this article) placed an ad in one of our daily newspapers to advertise a sale they were having “on selected items” the following day.
You gotta hand it to us Caribbean people.
Blueprint Creative and our research partners Antilles Economics recently completed a survey designed to evaluate Barbadian consumers’ attitudes towards customer service.
Fifty-three per cent of Barbadian consumers have stopped doing business with a company after just one bad experience, while a whopping 95% reported that they have stopped doing business with a company after multiple bad experiences.
Have you ever realised that some of the planet’s most successful companies such as Apple, Google, Facebook, Southwest Airlines and Zappos emphasise the importance of maintaining a highly engaged corporate culture?
Two hikers were making their way through the forest when they encountered a massive bear in their path.
Blueprint Creative recently co-authored a study on Customer Experience in Barbados.
Blueprint Creative, a leading branding agency in Barbados has been listed as one of Barbados’ Best Employers for the second consecutive time.