Ever wonder what’s going on inside the minds of Barbadian consumers? Check out this handy infographic for insights from our Customer Experience survey.
Blueprint Creative, one of the Caribbean’s leading branding agencies, was one of the winners in this year’s Barbados’ Best Employers (BBE) Awards. This is the second time that Blueprint Creative received the award for its top performance in the category of organisations with up to 25 employees.
Blueprint Creative, one of Barbados’ leading branding agencies, has been listed as a finalist in the 2016 Barbados’ Best Employers (BBE) programme, a biennial award programme that recognises organisations with exemplary cultures, working environments and HR practices.
One day, a few years back, one of our Account Executives brought an apple to work to eat as part of a healthy lunch. When she took it up to take a bite, it slid apart and revealed an unexpected surprise – her apple was filled with gummy worms candy (yes, gummy worms).
There are many, many different definitions of the word “brand”. The American Marketing Association defines a brand as a “name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers”. However, many other branding professionals have a different take on what a brand is. Some say that a brand is the emotional connection that a customer has with your products and services. Others say that your brand is your unique story and the history of your company.
If you’re a business leader trying to grow your business, it’s highly likely that you’re always on the hunt for ways to make your business more profitable. In fact, you and your team have probably already identified a list of “usual suspects” that may be eating away at your profit margins.
“Your brand is what people say about you when you’re not in the room.” Jeff Bezos (Amazon.com). That’s right. Your brand isn’t what your marketing department says it is. It’s not even what your CEO says it is. And it isn’t what your advertising agency says it is. According to Jeff Bezos, founder of e-commerce giant Amazon.com, your brand is what other people say it is.
A lack of complaints by consumers may be hurting Barbadian businesses. This peculiar insight was uncovered by an Antilles Economics/Blueprint Creative customer survey designed to evaluate Barbadians’ responses to customer service.
Paid advertising can be a great way to raise the visibility of your brand. Up until very recently, the ‘privilege’ of being able to advertise was restricted to companies with budgets that were large enough to pay for the production costs of TV, print or radio advertising campaigns, and for the insertion costs for each respective distribution channel.