Entrepreneur Sara Blakely has a fascinating story to tell about her journey to success. Armed with a pair of pantyhose, some scissors and a bright idea, Blakely founded the popular ‘shapewear’ brand Spanx, adored for its ability to make women (and more recently, men) look slimmer and trimmer.
Florida oranges. Idaho potatoes. Key lime pie. Kobe beef. Champagne. Maine Lobster. These are all examples of foods whose popularity with consumers is partially due to the geographic location in which those foods were grown or harvested. But are these products any “better” (whatever that means) than similar products from other locations?
Blueprint Creative has partnered with Antilles Economics to co-author a two-part study about Employer Branding in Barbados.
On the surface, having your Human Resources Department work closely with your branding agency may seem like an unorthodox move. After all, in most cases, branding agencies (and their close cousins, advertising agencies) focus on external communications, while HR departments tend to focus on internal issues that have an impact on employees.
Yep! It’s high time for employers to allow true freedom of expression in the workplace and encourage the use of “The F-word” throughout the organisation. You know what word we’re talking about, don’t you?
Great branding is mostly about finding solutions to business challenges. At least, that’s how some of the world’s best branding agencies approach their work.
The steel pan of Trinidad & Tobago is sometimes credited as being the only musical instrument to have been developed in the 20th century. The modern version of the steel pan emerged in Trinidad in the 1930s, when a variety of objects such as pots and pans, car parts, biscuit tins, dustbins, oil drums and other items were used as percussion instruments.
Barbadian road tennis, or simply “road tennis”, is undoubtedly one of Barbados’ fastest growing pastimes. Cricket may be Barbados’ de facto national sport, but in recent times, the sport of road tennis seems intent on breaking boundaries. (See what we did there? Breaking “boundaries”?)
If you’re going to run a highly engaged, high-performance organisation, it is important that your entire team is on the same page about your vision, your corporate objectives and your strategy for achieving your goals.