Google, the technology behemoth responsible for innovative products such as Gmail, Google Glass and driverless cars, rewards its employees not just for their successes, but also for their failures.
Barbadian companies with poor working environments may be paying a “culture tax” that has the potential to significantly increase their organisation’s operational expenses. The “tax” is pretty unique when compared to other taxes, because it isn’t imposed by the government, but by the very workers which companies with poor cultures are seeking to entice.
While receiving a fair salary is high on the list of priorities for Barbadian job seekers, money alone can’t buy employees’ happiness, loyalty or commitment. This appears to be the view of many Barbadians who participated in a recent survey that was carried out to uncover the views of employees on a range of brand-related topics, including organizational culture, employer branding, job hunting and internal communications.
Barbadian companies with poor company cultures may face a “brain drain” if their employees are wooed by competitors with better work environments. This is one of the major insights uncovered in a recently released report entitled “The Employee View of the Employer Brand”.
True story. About a year ago, one of our Blueprint Creative team members was introduced to a young professional who worked as a salesman in the automotive industry. After the usual pleasantries were exchanged, the young salesman asked our team member where he worked and what he did as a career.
Blueprint Creative recently partnered with our research partner Antilles Economics to conduct a study designed to uncover the views of Barbadian employees on a range of brand-related topics, including organizational culture, salary & benefits, training opportunities and internal communications.
Entrepreneur Sara Blakely has a fascinating story to tell about her journey to success. Armed with a pair of pantyhose, some scissors and a bright idea, Blakely founded the popular ‘shapewear’ brand Spanx, adored for its ability to make women (and more recently, men) look slimmer and trimmer.
Florida oranges. Idaho potatoes. Key lime pie. Kobe beef. Champagne. Maine Lobster. These are all examples of foods whose popularity with consumers is partially due to the geographic location in which those foods were grown or harvested. But are these products any “better” (whatever that means) than similar products from other locations?
Blueprint Creative has partnered with Antilles Economics to co-author a two-part study about Employer Branding in Barbados.